The Heartthrob Affair is an annual celebration of marriage and family and its importance in the African American community. The event aims to foster healthier relationships among married parents so more African-American children grow up with the benefits of a two-parent family. 

This event is important for the African American community because of the benefits for African American marriages to help strengthen families and communities to provide a stable environment for children to grow up in and helps to reduce poverty. Also, youth education. Youth education is important because it helps to prepare young people for the future, providing them with the knowledge and skills they need to succeed in life and helping to reduce poverty.

This event is the initiative of ParentMe, a YAMM parenting program designed to educate parents about parental education as well as encourage school board meeting attendance to participate in policy changes that affect their children's education.