In its 45th year, Mistletoe & Magic is a four-day holiday shopping event held November 29- December 2 at the W.T. Brookshire Conference Center in Tyler, TX. This holiday shopping event is a collection of more than 65 specialty boutiques and merchants from all over the country showcasing antiques, artwork, gourmet foods, jewelry, seasonal decorations, housewares, adult and children’s clothing, gifts and so much more.

As the Junior League of Tyler Inc.’s largest fundraiser, Mistletoe & Magic raises crucial funds that help financially support local nonprofit agencies and community programs within Smith County. Some of those agencies include Children’s Advocacy Center of Smith County, Alzheimer’s Alliance, Mentoring Alliance, East Texas Food Bank, Literacy Council, and many more. Our Mistletoe & Magic Holiday Shopping Event brings in close to 10,000 shoppers throughout the weekend.