This year we are kicking off two weeks of direct-drive giving focused on acts of kindness- kicking off on 9/28 with an epic back-to-school bash & online auction open to all community members that ends on 10/13 at our parent & staff night out soiree. We promote this event to more than 600 students and families in the Hopkins School District in seven metro suburbs including: Hopkins, Minnetonka, Golden Valley, Saint Louis Park, Edina, Plymouth and Eden Prairie. We also include more than 100 Hopkins staff members as well as current & past community supporters. We do this through a variety of ways that includes our emails & website, principal newsletters, district communication, social media, yard signs and flyers put directly into the backpacks of each student.