The San Diego Museum of Art is thrilled to be in full bloom for this exciting anniversary year! Art Alive is
a beloved tradition celebrating its 40th year as the signature fundraiser for SDMA, providing critical
financial support for public programs, exhibitions, education and community outreach. On Friday, June
18, 2021, SDMA’s permanent collection comes to life and will feature nearly 100 exquisite floral
interpretations of famous works of art, enjoyed by over 14,000 attendees over 3 days of special events.
With the continued success of COVID-19 vaccine rollout and reopening of SDMA, we anticipate hosting
Art Alive 2021 at the museum while continuing our highly successful virtual outreach programs developed
in response to pandemic closures. This will allow us to stay connected with visitors who opt to remain at
home for health concerns, while also engaging with audiences in other regions and states.
We are appealing to our San Diego community to support your museum - SDMA - in these challenging
financial times. Your support is critical to sustain our mission to inspire, educate, and cultivate curiosity
through great works of art. With your generous donation to our Bloomin’ Auction - Art Alive’s
spectacular virtual fundraiser - you help ensure art is accessible to our community.